Privacy Policy

We've Got Your Back ("WGYB," "we," "us"), a program of M.C. Kimball and Associates, respects your privacy. This Privacy Policy explains what information we collect through wgybsafety.com and this landing page, how we use it, and the choices you have.

Information we collect

• Contact information you submit through forms (name, email, school or district, role, message).
• Usage data such as pages visited, referring URL, device type, and approximate location, collected via cookies and similar technologies.
• Program data from partner schools, handled under separate written agreements.

How we use information

• Respond to inquiries and schedule School Safety Audits.
• Deliver, support, and improve the WGYB program.
• Measure marketing effectiveness and improve outreach.
• Comply with legal obligations.

Analytics and advertising

We use Google Tag (Google Analytics) and Meta (Facebook) Pixel to understand traffic and measure ad performance. These providers may set cookies on your device. You can disable analytics and marketing cookies at any time via our Cookie Policy preferences.

Sharing

We do not sell personal information. We share information with service providers (hosting, email, analytics, scheduling) bound by confidentiality, and with authorities when required by law.

Behavioral analytics (Microsoft Clarity)

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Your rights

Depending on where you live, you may have rights under the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and similar laws, including the right to access, correct, delete, or restrict processing of your personal information, and to opt out of the sale or sharing of personal information. To exercise a right, email michael@mckimball.com.

Your California privacy choices

California residents may submit a Data Subject Access Request (access, correction, deletion, or a copy of their data), tell us to Do Not Sell or Share their personal information, and Limit the Use of sensitive personal information. We honor these requests through our parent company, M.C. Kimball and Associates, LLC. Send requests to michael@mckimball.com or call (831) 224-3838. Include the type of request, your name, the email you used on our site, and your district or organization. We do not discriminate against anyone who exercises these rights. You may also opt out of analytics and marketing cookies at any time from our Cookie Policy, or use our Your California Privacy Choices page to submit a request.

M.C. Kimball and Associates, LLC, 1130 Fremont Blvd. #277, Seaside, CA 93955.

Children

Our website is directed to school administrators, educators, and parents, not to children. Student data used inside the WGYB program is handled under our district agreements, not through this website.

Security and retention

We use reasonable administrative, technical, and physical safeguards. We retain personal information only as long as necessary for the purposes above or as required by law.

Changes

We may update this Privacy Policy. Material changes will be posted on this page with a new "Last updated" date.